View of Weiss Lake from atop Cherokee Rock Village
Enjoy Panoramic Views in North Alabama

North Alabama has the perfect spot for nature lovers and hikers looking to experience the beauty of the great outdoors."- Cherokee Rock Village

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Welcome to North Alabama

Find the best place to throw a line. Get the scoop on a can't-miss play. Relive the history of this rich region. Your perfect adventure awaits. North Alabama boasts majestic natural wonders, picture perfect waterfalls, sparkling rivers and lakes, fun-filled festivals, colorful and vibrant art scenes, internationally-acclaimed music and food, a diverse cultural scene and rich and compelling history. Whether you’re gazing at a hot air balloon, enjoying a local delicacy, or shaking it to some soul music, there’s always something festive happening in North Alabama.

Our Trails

Plot your North Alabama journey today to experience the blue waters, soaring mountains, rich cultural history, and amazing attractions that millions of travelers enjoy every year.

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A platter of barbecue.

Bar-B-Q Trail

Motorcycles on the Bluff

Motorcycle Trail

Beautiful cascading waterfall against blue sky with puffy white clouds.

Waterfall Trail

North Alabama Destination Passport

North Alabama boasts majestic natural wonders, picture perfect waterfalls, sparkling rivers and lakes and thanks to these coupons, you'll get to see, do and eat so much more for less.
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Child wearing a pink toy hard hat with light on it in the Cook Musuem store.
20% off one full price item

Cook Museum of Natural Science

 

20% off one full price item from the Museum Store

The Museum Store has the perfect gift for any occasion. Located inside the Cook Museum, the Museum Store is open to the general public without an Exhibits admission ticket. Choose from a wide range of items with price points for every budget. Whether you’re looking for a locally inspired souvenir, a special piece of jewelry, nature-inspired home décor, fun science experiments, books,  toys, or more you’ll find something for everyone.

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Lit path with wavy rock walls at Rickwood Caverns.
$5 Off Adult / $1 Off Child

Rickwood Caverns State Park

 

State Park with a mile long cave tour, swimming, hiking, camping, gem mining, picnic areas, and a playground

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Unexpected Adventures

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Events

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Barbarian Challenge Jun 21

Barbarian Challenge

Thrill-seeking athletes who are not afraid of getting muddy, wet, and pushed to the limit will be…

Power of Tourism in North Alabama

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Unexpected Adventures

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