Tourism in North Alabama

Our mission is to better North Alabama tourism. Here are a few of the ways we're doing that.

• Promote and facilitate travel to and within the North Alabama region.
• Concentrate and apply our efforts on the facilities and services of the entire region.
• Increase the awareness of tourism and its economic impact on the region.
• Promote integrity, good faith, and equitable principles within our industry.  
• Develop and implement marketing programs for the region.
• Provide representation at all levels of government.
• Encourage the further development of the natural and historic attractions in the region.
• Provide cooperative efforts and support to local tourism development programs.
• Establish a collective forum to protect and enhance your business interest.
• Strengthen the travel industry in the region through a series of educational seminars.