About North Alabama

North Alabama, also known as the Alabama Mountain Lakes Tourist Association, formed in 1964 with the express purpose of developing North Alabama’s travel industry and marketing the region to the traveling public. We now serve sixteen counties with an ever-expanding membership base representing progressive travel-regulated businesses and associations as well as various levels of government. Our hope is to expand on, and not duplicate, the objectives or efforts of local associations and organizations that represent specific industry components. We all prosper by working together in a unified effort to promote the sixteen-county region’s natural, historic and man-made attractions.

To join us as a member, you must be located within our 16 counties. If you have questions please email thereasa@northalabama.org.

Our Mission

Our mission is to better North Alabama tourism. Here are a few of the ways we're doing that.