Sippin’ on Some Fun During the Annual Sippin’ Cider Festival

By Karen Beasley on

FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org
    
 

Sippin’ on Some Fun During the Annual Sippin’ Cider Festival

 

Decatur, Ala. (November 14, 2025) – On Saturday, December 13, 2025, from 3 to 7 p.m., everyone is invited to sip and shop in downtown Athens in celebration of the holiday season. Now in its fifteenth year, the Sippin’ Cider Festival offers an evening of shopping, singing and other fun holiday activities while sipping on winter’s favorite drink.

 

During the Sippin’ Cider Festival, participating merchants prepare and offer complimentary sample tastings of their favorite hot cider recipe. Cider enthusiasts will vote by ballot for their favorite, and the cider receiving the most votes wins the coveted Cider Cup and bragging rights for the year.

 

While sipping on cider, guests can tackle their Christmas shopping or browse for unique holiday decorations. Local businesses and restaurants will be joining in the merriment with festive window displays, holiday-themed specials and extended hours, making it the perfect opportunity to support local shopping while celebrating the season.

 

Sippin’ Cider is a free event hosted by Athens Main Street. For more information, visit https://athensmainstreet.org/sippin-cider/ or contact Athens Main Street Executive Director Tere Richardson at 256-232-9040.

 

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About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the $4.9 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.

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