Saddle Up: Limestone Sheriff’s Rodeo Returns May 15-16

FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org


Saddle Up: Limestone Sheriff’s Rodeo Returns May 15-16

 

Decatur, Ala. (March 9, 2026) – Plenty of rodeo action is expected to hit the dirt in May when the annual Limestone Sheriff’s Rodeo returns to the north Alabama town of Athens. Now in its 44th year, the Limestone Sheriff’s Rodeo is set for May 15-16, 2026, and along with two days of high impact rodeo competition, organizers look to engage the community by offering several family-friendly events in the week leading up to the rodeo.

 

Rodeo week kicks off Tuesday, May 12 with a free Street Dance in downtown Athens at 6 p.m., giving residents an early opportunity to celebrate before the main events begin. Attendees can enjoy restaurants and merchants around the downtown area. On Thursday, May 14 at the arena located at 8118 AL Hwy 99 in Athens, slack performance gives rodeo competitors and fans an additional viewing opportunity ahead of the featured programming. Gates open at 8 a.m. and the competition begins at 9 a.m. Admission is $5.

 

The Exceptional Needs Rodeo, one of the week’s most anticipated events, will take place Friday, May 15 from 10 a.m. to 1 p.m. at the arena. Designed especially for individuals with special needs, this rodeo provides more than 800 attendees with a unique and memorable rodeo experience in a fun, safe and inclusive environment.

 

The main rodeo event takes center stage Friday, May 15 and Saturday, May 16 at the arena. Gates open at 6 p.m. both nights with competition starting at 8 p.m. The performances are produced by Lone Star Rodeo Company, bringing professional-level competition and entertainment to North Alabama.

 

Daily ticket prices are adults $17 (advance) or $20 (gate) and children four to 12 years old $10 (advance) or $12 (gate). Admission is free for three years old and under. Tickets may be purchased in advance at Limestone County Sheriff’s office or online at www.limestonesheriffrodeo.com.

 

All proceeds from the 44th annual event benefit the men and women of the Limestone County Sheriff's Office. Call 256.232.0111 or visit www.limestonesheriffrodeo.com for more information.

 

###

About Alabama Mountain Lakes Tourist Association (AMLA)
The official destination marketing organization for Visit North Alabama, AMLA is a nonprofit organization dedicated to the promotion and development of the $4.9 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.
 

 

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.