New Brochure Alert: What to See & Do on I-22

FOR IMMEDIATE RELEASE

CONTACT:  Karen Beasley, Director of Marketing and Communications
PHONE:      256.350.3500 / 800.648.5381
EMAIL:        karen@northalabama.org

 

AMLA Releases New Brochure Featuring Attractions, Waterfalls, Murals, Festivals, Hotels Along I-22 in North Alabama 

Decatur, Ala. (October 9, 2023) – The Alabama Mountain Lakes Tourist Association (AMLA) has released a new brochure highlighting attractions, waterfalls, murals, festivals and hotels/motels located along I-22 in North Alabama. The new What to See and Do on Interstate 22 brochure spotlights 36 different places to see and experience either along or within a short distance of the interstate in Blount, Cullman, Franklin, Marion and Winston counties.

The newest addition to AMLA’s brochure list is the What to See and Do on Interstate 22 in the North Alabama. The brochure is a 4-page handy guide to some of the best places to visit, festivals to experience, must see waterfalls and murals as well as accommodations found along or within a short drive off I-22. Each listing contains a detailed description, address, phone number and website so travelers can easily start planning their next adventure. 

“I-22 serves as a Birmingham to Memphis expressway, cutting across rural areas in northwestern Alabama. This stretch through North Alabama may appear rural, but there are plenty of things to see and do, so we want to encourage everyone to stop, stretch and explore! We hope the new brochure will serve as a handy guide to what is offered in the North Alabama region along I-22 and will encourage those traveling through the area to return for more visits,” said AMLA President and CEO Tami Reist. 

A copy of the brochure is available for download at www.northalabama.org, may be picked up at the AMLA office located at 402 Sherman Street SE in Decatur or may be requested by calling 800.648.5381. 

 

What to See & Do on I-22

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About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the $4.3 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.


 

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.