Hometown Christmas Brings Holiday Magic to Downtown Oneonta

FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org

 

Hometown Christmas Brings Holiday Magic to Downtown Oneonta
 

Decatur, Ala. (November 6, 2026) – The magic of the holiday season comes alive in downtown Oneonta as the community celebrates Hometown Christmas, a month-long series of festive events running from November 21 to December 10, 2026.

 

Hosted by the Oneonta Business Association, Hometown Christmas invites guests to enjoy a wide range of festive activities and attractions. Each event in the lineup brings something special. Below is an overview of the holiday activities planned:

 

 

Christmas Tree Lighting Ceremony and the City Christmas Market

Saturday, Nov. 21, 5-8 p.m. | Downtown Oneonta, 410 1st Ave E., Oneonta Ala.

Official tree lighting countdown begins promptly at 5:30 p.m. Enjoy an evening filled with: a visit from Santa, Christmas crafts, snow, Christmas lights, free horse and carriage rides through downtown, holiday shopping at the City Christmas Market & downtown merchants and much more. Bring the whole family and celebrate the magic of the holiday season in downtown Oneonta. 
 

Christmas in Oneonta 

Thursday, Dec. 3, 5-8 p.m. | Downtown Oneonta, 410 1st Ave E., Oneonta Ala.

Activities include shopping for that perfect gift and visiting with Santa, a live Nativity located at the Angel Wings Mural, dining in local restaurants and free horse-drawn carriage rides through the downtown area. 

 

Blount County Oneonta Chamber of Commerce Christmas Parade

Tuesday, Dec. 8, 7 p.m. | Downtown Oneonta

 

Christmas in Oneonta

Thursday, Dec. 10, 5-8 p.m. | Downtown Oneonta, 410 1st Ave E., Oneonta Ala.

Enjoy the magic of the season with free horse-drawn carriage rides through downtown Oneonta, a visit with Santa, Christmas shopping and dining in downtown shops, beautiful Christmas lights and more.

 

Local businesses and restaurants will be joining in the merriment with festive window displays, holiday-themed specials and extended hours, making it the perfect opportunity to support local shopping while celebrating the season.

 

For more information including a complete schedule of holiday activities, visit https://www.oneontabusinessassociation.com/christmas.html

 

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About Alabama Mountain Lakes Tourist Association (AMLA)
The official destination marketing organization for Visit North Alabama, AMLA is a nonprofit organization dedicated to the promotion and development of the $4.9 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.

 

 

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.