Experience Small Town Charm at Attalla Heritage Day

FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org

Experience Small Town Charm at Attalla Heritage Day
 

Decatur, Ala. (August 18, 2025) – Visit North Alabama invites everyone to step back in time and enjoy a day filled with music, food, art and community at Attalla Heritage Day Festival. Set for October 18, 2025, this annual free festival takes place in the heart of historic downtown Attalla along 4th Street NW, offering a variety of activities for the entire family to enjoy.

The Attalla Heritage Day Festival celebrates the city’s history and vibrant community spirit with a variety of activities and entertainment, including arts, crafts and handcrafted treasures from talented regional artisans, a car show, live music, food vendors and a kid zone with rides, games and activities in a safe, fun-filled space.

The festival takes place in a blocked-off section of downtown, surrounded by Attalla’s charming antique shops, boutiques, restaurants and professional services. It is the perfect opportunity to experience the welcoming spirit of Attalla while supporting local businesses and artists.

Always held the third Saturday in October, festival hours are 9 a.m. to 5 p.m. Admission is free. For more information about the Attalla Heritage Day Festival, visit https://www.facebook.com/attallaheritageday/.

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About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the $4.9 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.