CONTACT: Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381

AMLA Names 2022 North Alabama Ambassadors

Decatur, Ala. (February 14, 2022) – The Alabama Mountain Lakes Tourist Association (AMLA) is pleased to announce the 2022 North Alabama Ambassadors. Launched in 2018, the North Alabama Ambassadors program is an online influencer program to engage bloggers and content creators to produce compelling material highlighting north Alabama. 

“The goal for the North Alabama Ambassador program is to find people who are passionate about the north Alabama region and are posting their adventures on social media or in a blog. We want to highlight these individual’s amazing talent while promoting AMLA’s 16-county region,” said AMLA President/CEO Tami Reist.  

The North Alabama Ambassadors program began with an open application process that AMLA promoted through social networks and the association’s website. Aspiring ambassadors provided a short essay describing how passionate they are about north Alabama’s outdoors, attractions, festivals and food. Top prospects were selected by a combination of their application and examination of their social profiles, and after careful evaluation, 24 were chosen for this year.

Benjamin Ackerman, Huntsville 

Lesia Bevis, Killen 

Sherry Brown, Cullman 

Justin Carter, Gadsden 

Jennifer Clark, Berry 

Jenn and Ed Coleman, Huntsville 

James Deitsch, Huntsville 

Ethan Ford, Fort Payne 

Christal Gamble, Madison

Heather Harkins, Huntsville 

Joe Hendrickson, Huntsville

Mark Hicks, Calhoun County 

Leann Hill, Gadsden 

Riley Holland, Scottsboro 

Cody Hood, Addison 

Jacob Kirk, Huntsville 

David Parham, Huntsville 

Debbie Snow, Blount County 

Sarah Stahl and Ashley Colon, Scottsboro

Anna Usry, Attalla 

Ashley Warren, Trussville 

Mirandi Reese Watson, Cherokee County 

According to Reist, these enthusiasts will work with AMLA to help inspire and motivate other outdoor fans through social media, the AMLA blog and on the ground in their communities. The North Alabama Ambassadors are located all across mid and northern Alabama and come from all walks of life, including a military veteran, counselor, Alabama 4-H agent, dental hygienist and high school English teacher.

Those selected will be able to use the title North Alabama Ambassador on their social media accounts and website. In addition, the North Alabama Ambassadors are featured on AMLA’s social media platforms and on AMLA’s blog and receive North Alabama swag (t-shirt, cap, etc.) and featured placement on AMLA’s website landing page for North Alabama Ambassadors. 

For more information on the program including a bio for each ambassador, visit 

About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting Follow us on Twitter and Instagram @VisitNorthAL and like us at