CONTACT: Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381

AMLA Awards Scholarships to 15 North Alabama Tourism Professionals

Decatur, Ala. (October 7, 2020) – Each year, the Alabama Mountain Lakes Tourist Association (AMLA) offers a scholarship program to the Southeast Tourism Society Marketing College®. Available to tourism industry professionals working in North Alabama, the scholarship covers tuition and dorm accommodations while attending the week-long college. Fifteen recipients, selected by a special committee comprised of experienced tourism industry professionals, were named during  AMLA’s annual meeting in Gadsden, Ala. last month.

2021 scholarship recipients:

Roger Steele, Ava Maria Grotto
Maggie Barnes, Lake Guntersville State Park
Carson Dabbs, River Rocks Landing
Jamie Christian, Northwest Alabama Economic Development Alliance
John Moseley, Alabama Music Hall of Fame
Katrina Hubbard, Untamed Mountain/Tigers for Tomorrow
Ann McDermitt, Franklin County Arts Council
Lynne Williams, Huntsville Madison Convention and Visitors Bureau
Danielle Gibson, Decatur Morgan Tourism
Andrea Turner, Athens-Limestone County Tourism
Sarah Stahl, Mountain Lakes Chamber of Commerce
Katie Kirkland, City of Scottsboro
Haley Rutland, Marshall County CVB
Mike Taylor, Cook Museum of Natural Science
Tina Lawler, AMLA

Marketing College® ( is a continuing education program that is offered annually as a one-week intensive session. During this weeklong program, students participate in courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College® professors are working and well-seasoned professionals from across the U.S. who bring expertise and real-world knowledge to the classroom. Courses are held at the University of North Georgia campus in Dahlonega, GA. 

Upon arriving on campus, students attend lectures and discussion groups and have one-of-a-kind networking opportunities throughout the week. Courses are designed for both new and seasoned industry professionals and consist of an array of industry-specific topics that include market research, product development, economic impact, advocacy and branding.  Students who complete all three years of Marketing College® receive a Travel Marketing Professional (TMP) certification.

Founded in 1983, the Southeast Tourism Society is a non-profit organization dedicated to the promotion and development of tourism to its 12 member states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. For more information, visit 

About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting Follow us on Twitter and Instagram @VisitNorthAL and like us at  

Recipients of the Marketing College® scholarship pose for a picture during AMLA’s annual meeting on Sept. 24, 2020, at 210 At The Tracks in Gadsden, Ala. (Photo: AMLA)

Front row (left to right): AMLA President/CEO Tami Reist, Sarah Stahl, Katie Kirkland, Tina Lawler, Jamie Christian, Ann McDermitt and Danielle Gibson.

Back row (left to right): Haley Rutland, Andrea Turner, Maggie Barnes, Carson Dabbs, Roger Steele and AMLA Chairwoman of the Board Katy Norton.

(not pictured: John Moseley, Katrina Hubbard, Lynne Williams and Mike Taylor)