CONTACT: Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381

AMLA Awards Scholarships to 14 North Alabama Tourism Professionals

Decatur, Ala. (September 27, 2021) – Each year, the Alabama Mountain Lakes Tourist Association (AMLA) offers a scholarship program to the Southeast Tourism Society (STS) Marketing College®. Available to tourism industry professionals working in the sixteen counties of North Alabama, the scholarship covers tuition while attending the week-long college. Fourteen recipients, selected by a special committee comprised of experienced tourism industry professionals, were named during AMLA’s recent annual meeting in Florence, Ala.

2022 scholarship recipients:

Tabitha Nowak, Hartselle Area Chamber of Commerce
Hilda Smith, Hampton Inn (Winfield)
Ann McDermitt, Franklin County Arts and Humanities
Katrina Hubbard, Tigers for Tomorrow
John Moseley, Alabama Music Hall of Fame
Blake Williams, Blake Williams Communications 
Danielle Gibson, Decatur Morgan County Tourism
Amber Huston, Unclaimed Baggage 
Haley Rutland, Marshall County Tourism and Sports
Jamie Christian, Northwest Alabama Economic Development Alliance
Joy Haynes, Cook Museum of Natural Science
Maggie Barnes, Lake Guntersville State Park 
Tina Lawler, Alabama Mountain Lakes Tourism Association
Carson Dabbs, River Rocks Landing
Marketing College® ( is a continuing education program that is offered annually as a one-week intensive session. During this weeklong program, students participate in courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College® professors are working and well-seasoned professionals from across the U.S. who bring expertise and real-world knowledge to the classroom. Courses were held at the Macon Marriott City Center in Macon, Georgia in 2021. The location for 2022 will be announced at a later date. 

Students attend lectures and discussion groups and have one-of-a-kind networking opportunities throughout the week. Courses are designed for both new and seasoned industry professionals and consist of an array of industry-specific topics that include market research, product development, economic impact, advocacy and branding. Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections.

Founded in 1983, the STS is a non-profit organization dedicated to the promotion and development of tourism to its 12 member states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia. For more information, visit 

Photo caption: 
Recipients of the Marketing College® scholarship pose for a picture during AMLA’s annual meeting on Sept. 23, 2021, at the Marriott Shoals Conference Center in Florence Alabama. 

About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting Follow us on Twitter and Instagram @VisitNorthAL and like us at