FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org
2026 Florence Wine Fest to Bring Three Days of Tastings and Entertainment
Decatur, Ala. (Dec. 15, 2025) – Florence Wine Fest, one of North Alabama’s premier culinary and cultural events, takes place February 20–22, 2026, bringing three days of wine tastings, food pairings, live entertainment and downtown celebrations to Florence’s historic streets.
Florence Wine Fest invites wine enthusiasts and casual sippers to experience an elevated weekend showcasing top wineries, regional chefs and local artisans. Hosted throughout downtown Florence, the festival showcases Florence’s rich culture scene and its inviting, walkable downtown.
The three-day event gets underway Friday, February 20, 2026, with “Absinthe & Aphrodisiacs” featuring a candlelit multi-course dinner followed by a kick-off party with cocktails and music. Saturday’s festivities include an industry seminar with the Willamette Valley Wineries Association, a grand tasting of 150+ wines from 25+ producers, curated bites and a free block party and concert featuring Atlanta’s The Great Grand Finale Band (free ticket must be reserved in advance). The festival wraps up on Sunday with a Wine Down Industry and Friends Brunch for partners and producers.
Tickets for Florence Wine Fest 2026 are on sale and must be purchased in advance from https://www.florencewinefest.com/tickets. Attendees are encouraged to secure their tickets early, as past festivals have sold out quickly. To date, several ticketing options are already sold out including the weekend all-access, winemaker dinner and V.I.P. early-access tickets. Events take place on Pickett on Court and Mobile Plaza in downtown Florence.
For more information including a complete schedule of events, visit www.florencewinefest.com.
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About Alabama Mountain Lakes Tourist Association (AMLA)
AMLA is a nonprofit organization dedicated to the promotion and development of the $4.9 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.
