A Sweet Sign of Spring – Cullman’s Strawberry Festival Set for May 6

FOR IMMEDIATE RELEASE

CONTACT: Alabama Mountain Lakes Tourist Association

PHONE: 256.350.3500 / 800.648.5381

EMAIL: info@northalabama.org

 

A Sweet Sign of Spring – Cullman’s Strawberry Festival Set for May 6

Decatur, Ala. – A fun-filled day is planned for the first Saturday in May when the North Alabama town of Cullman gears up for its annual festival centered around strawberries. Set for May 6, 2023, the Cullman Strawberry Festival promises plenty of delicious, locally grown strawberries, hometown fun and exciting events throughout the day. Now in its 84th year, the one-day event is Alabama’s longest-running strawberry festival.

As far back as 1898, the strawberry has been an agricultural calling card for Cullman and to celebrate, the town comes together to offer a one day event centered on the red berry. Many local farmers will be on hand selling their produce, and most importantly, fresh, locally grown strawberries. Make sure to stop by the Festhalle Marketplatz early to purchase a basket of berries to take home.

Along with fresh strawberries, the Strawberry Festival offers a variety of food vendors, the Miss Strawberry Festival Pageant, a doggy “paw”geant and after party, a baking competition, a kid’s area with games, small amusement rides and inflatables (fee to participate) and artisan vendors selling handcrafted collectibles and locally-sourced products.

This year’s event welcomes chart-topping acts such as Blues Traveler, Parmalee, and up-and-coming artists like FilmoreMusic and Tim Montana. Anyone will be able to view this year’s Strawberry Festival Concert, but the best vantage point will require a ticket. General admission ticket is $25/person and VIP is $75/person. 

Hours are 9 a.m. to approximately 10 p.m. at the Festhalle Farmers Market and Depot Park located at 309 1st Avenue NE in downtown Cullman. Admission is free.

Strawberries were first produced in Cullman in 1898 and later prompted the community to host its first Strawberry Festival in 1939. The community event has continued to be one of the state’s largest and longest-running strawberry festivals to date. For more information, visit www.cullmanstrawberryfest.com or call 256-734-9157.

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About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting www.NorthAlabama.org. Follow us on Twitter and Instagram @VisitNorthAL and like us at www.facebook.com/VisitNorthAL

 

 

 

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.