The Biggest Party in the South Arrives in Cullman July 18-20

FOR IMMEDIATE RELEASE
CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381
EMAIL: karen@northalabama.org

The Biggest Party in the South Arrives in Cullman July 18-20

Decatur, Ala. (May 16, 2024) – Rock the South, the biggest party in the South, arrives in Cullman July 18-20, 2024, for three days of music and entertainment. Eighteen acts are set to take stage during the three day event, including headliners Eric Church, HARDY and Jelly Roll. The annual event is held at York Farms, located at 1872 County Road 469 in Cullman, Ala.

Three mega country stars – Eric Church, Jelly Roll and HARDY – are set to headline 2024 Rock the South with a total of 18 acts to take the stage during the three day event. Additional performers include Parker McCollum, Oliver Anthony, Warren Zeiders, Nelly, Big & Rich, Gretchen Wilson, Flatland Cavalry, Priscilla Block, Nate Smith, Wyatt Flores, Treaty Oak Revival, Kidd G, Gavin Adcock, Alana Springsteen and Dee Jay Silver.  

Along with the incredible lineup of music, Rock the South offers other experiences including the Honky Tonk Hideaway, an air-conditioned Western-themed oasis with live acoustic music, line-dancing lesson, and more. For those feeling adventurous, take a ride on the thrilling mechanical bull or hop on the Ferris wheel for a bird's-eye view of the festival grounds. A diverse selection of over 25 food and beverage vendors, offering everything from Southern barbecue to hamburgers, lemonade, Greek food and more, will be available for anyone hungry or thirsty. For more information, visit https://www.rockthesouth.com/experience.    

Tickets are on sale and may be purchased from https://www.rockthesouth.com/tickets. Four different types of packages are offered: general admission, VIP, Front Porch and the Country Club Skydeck and chair rental is available.

To further elevate the festival experience, RV and car camping is available. With easy access to all the action, festival goers can enjoy the music, attractions and camaraderie while staying just steps away from the festivities. For more information, visit https://www.rockthesouth.com/camping.

Originally intended to be a one-year celebration of recovery from the tornado outbreak of April 27, 2011, Rock the South has continued to expand to become a massive celebration of this area and what it has to offer. Since the first event in 2012, Rock the South has given away nearly a million dollars to multiple community partners including Cullman City Parks and Recreation, The Link of Cullman County, Cullman Caring for Kids, Curts Closet, Alabama Veterans and many others. Even though Billboard rates Rock the South as the sixth best country music festival in the United States, Rock the South will always be a festival about two things- giving back to the community and celebrating southern culture. For more information, visit www.rockthesouth.com/.

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About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the $4.7 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting www.NorthAlabama.org and by following us on social media @VisitNorthAL.

 

2025 Karen Beasley Headshot
Author
Karen Beasley

After unexpectantly losing her husband of 29 years, Karen returned to the Alabama Mountain Lakes Tourist Association (AMLA) in 2023 as the vice president of marketing and communications where she helps guide the organization’s marketing and communications activities to position the North Alabama region as a must-experience destination for leisure travel. She has over 30 years of marketing experience, most recently working as a behind-the-scenes freelance public relations consultant for AMLA and other tourism organizations and festivals in north Alabama and Tennessee. From 1999 to 2004, AMLA employed her as the organization’s marketing representative, introducing her to a lifelong career in the tourism and travel industry. Following the birth of her second child, she transitioned to part-time freelance employment so that she could focus on family life.

 

She was named the Alabama Restaurant & Hospitality Association Tourism Promoter of the Year in 2025. She serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association International (HSMAI) and volunteers with the Woody Williams Foundation and Vets Like Us.

 

She holds a B.S. degree in marketing and a MBA from the University of North Alabama and received her TMP – Travel Marketing Professional – certification from the Southeast Tourism Society Marketing College. She and her late husband, Michael, have two children, Keller and Logan.