CONTACT: Karen Beasley, Vice President of Marketing & Communications
Alabama Mountain Lakes Tourist Association
PHONE: 256.350.3500 / 800.648.5381

The Biggest Party in the South Arrives in Cullman July 18-20

Decatur, Ala. (May 16, 2024) – Rock the South, the biggest party in the South, arrives in Cullman July 18-20, 2024, for three days of music and entertainment. Eighteen acts are set to take stage during the three day event, including headliners Eric Church, HARDY and Jelly Roll. The annual event is held at York Farms, located at 1872 County Road 469 in Cullman, Ala.

Three mega country stars – Eric Church, Jelly Roll and HARDY – are set to headline 2024 Rock the South with a total of 18 acts to take the stage during the three day event. Additional performers include Parker McCollum, Oliver Anthony, Warren Zeiders, Nelly, Big & Rich, Gretchen Wilson, Flatland Cavalry, Priscilla Block, Nate Smith, Wyatt Flores, Treaty Oak Revival, Kidd G, Gavin Adcock, Alana Springsteen and Dee Jay Silver.  

Along with the incredible lineup of music, Rock the South offers other experiences including the Honky Tonk Hideaway, an air-conditioned Western-themed oasis with live acoustic music, line-dancing lesson, and more. For those feeling adventurous, take a ride on the thrilling mechanical bull or hop on the Ferris wheel for a bird's-eye view of the festival grounds. A diverse selection of over 25 food and beverage vendors, offering everything from Southern barbecue to hamburgers, lemonade, Greek food and more, will be available for anyone hungry or thirsty. For more information, visit    

Tickets are on sale and may be purchased from Four different types of packages are offered: general admission, VIP, Front Porch and the Country Club Skydeck and chair rental is available.

To further elevate the festival experience, RV and car camping is available. With easy access to all the action, festival goers can enjoy the music, attractions and camaraderie while staying just steps away from the festivities. For more information, visit

Originally intended to be a one-year celebration of recovery from the tornado outbreak of April 27, 2011, Rock the South has continued to expand to become a massive celebration of this area and what it has to offer. Since the first event in 2012, Rock the South has given away nearly a million dollars to multiple community partners including Cullman City Parks and Recreation, The Link of Cullman County, Cullman Caring for Kids, Curts Closet, Alabama Veterans and many others. Even though Billboard rates Rock the South as the sixth best country music festival in the United States, Rock the South will always be a festival about two things- giving back to the community and celebrating southern culture. For more information, visit


About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the $4.7 billion North Alabama travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, golf courses, restaurants, accommodations and vendors. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381, by visiting and by following us on social media @VisitNorthAL.