CONTACT: Alabama Mountain Lakes Tourist Association

PHONE: 256.350.3500 / 800.648.5381



AMLA Names Karen Beasley Director of Marketing and Communications

Decatur, Ala. (January 4, 2023) - The Alabama Mountain Lakes Tourist Association (AMLA) announces the hiring of Karen Beasley as director of marketing and communications. The newly created position will work closely with President and CEO Tami Reist to guide the organization’s marketing and communications activities and operations in an effort to position the North Alabama region as a must-experience destination for leisure tourism. She assumes her new responsibilities January 5, 2023.

Beasley has over 27 years of marketing and public relations experience, most recently working as a freelance public relations consultant for tourism organizations in north Alabama and Tennessee. Among her duties, she will work collaboratively with Reist in the development and implementation of marketing and communications strategies for the 16 northernmost counties in the state of Alabama targeted to reach its primary market of leisure travel. Additional duties include overseeing all advertising efforts to drive demand and visitation and build North Alabama brand awareness, public and media relations efforts, the creation and design of current and new marketing pieces and all internal and external communications.

“We are excited to welcome Karen as she brings a wealth of experience and North Alabama expertise to help lead our destination marketing and communications efforts. She is no stranger to the region and will play an integral role in continuing to market and promote North Alabama as a premiere travel destination while strengthening our relations and communication efforts with our members across the region,” said Reist.

Beasley comes to AMLA as a freelance public relations consultant working with the tourism industry in media relations, content creation, communications and promotions for the past 18 years. Prior to that she was the marketing representative for AMLA where she assisted in coordinating annual marketing objectives and strategies of the organization, developed and coordinated promotions to support advertising and publicity efforts, handled media planning and placement and helped design and create marketing pieces and print materials. She is a graduate of the University of North Alabama where she received her Bachelor of Science in Marketing and a Master of Business Administration.

“I am excited to be returning to AMLA,” said Beasley. “I have enjoyed being a part of the tourism industry from behind the scenes for the past few years as a freelance consultant. North Alabama has many wonderful stories to tell, places to visit and adventures to experience and I am honored to have the opportunity to share it with visitors and to be a part of a dynamic group of tourism professionals.”

Beasley currently resides in Decatur, Ala. and has two children, Keller, who is completing an online degree through the University of North Alabama; and Logan, a freshman at Auburn University. She can be reached by email at or via phone at 256-350-3500.

About Alabama Mountain Lakes Tourist Association (AMLA)

AMLA is a nonprofit organization dedicated to the promotion and development of the travel industry within the 16 northernmost counties of the state. It is supported by 500-plus members consisting of chambers of commerce, Convention & Visitors Bureaus, attractions, campgrounds, festivals, communities, counties, golf courses, restaurants, tour operators, accommodations, vendors, financial institutions and individuals. Counties included within the AMLA region are Blount, Cherokee, Colbert, Cullman, DeKalb, Etowah, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston. Additional information on North Alabama destinations, accommodations and special events is available by calling 800.648.5381 or by visiting Follow us on Twitter and Instagram @VisitNorthAL and like us at